AI Music
A band identity for every attendee.
A short quiz on a tablet, and a multi-model AI pipeline hands back a track, a cover, a band name and a printed poster.
Brand · AI Development
- Client
- Under NDA
- Product
- Event technology, generative AI
- Industry
- Finance SaaS
- Event type
- Global conference
The client
Branch built a playful AI-powered activation that gives an attendee a personal band identity in seconds. Mounted tablets guide a visitor through a short music-themed quiz and generate a custom soundtrack, album-cover art, band name and lyrics, delivered as a shareable video and as a poster printed on site.
A leading global cloud-accounting conference. The client is under NDA and is named nowhere in the source deck, so it is named nowhere here either.
The challenge
The client wanted attendees entertained by something personal to them, and wanted to leave the event with user-generated content that would carry the company’s presence onto social media rather than into a folder of stand photography.
What we built
AI tablet application
A native tablet app with a lightweight web loader. A short quiz feeds a multi-model pipeline that draws one pre-generated asset from each of four categories and combines them, giving roughly 20,000 possible outcomes, then issues a QR code for download and sharing.
On-site printing
The generated poster printed at the stand while the visitor waits, which is what turns a screen result into something they walk away holding.
Admin dashboard
The print queue, managed by event staff during the day rather than by whoever is nearest the printer.
Inside the build
More work
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