Department of Culture and Tourism, Abu Dhabi
22 artworks, two cities, one guide.
The visitor guide to the Public Art Abu Dhabi Biennial: map, artworks, food and programme, opened from a QR code with nothing to install.
Government · Abu Dhabi and Al Ain, UAE · Web Solutions Development
- Client
- DCT Abu Dhabi · Theory Eleven
- Product
- Mobile web guide in the browser, no install
- Industry
- Culture and tourism
- Time scope
- September 2026 to February 2027
The client
Branch designed and built a browser-based guide at paad.ae. A QR code on every artwork label opens that artwork’s page directly, through a redirect that can be repointed in the CMS without reprinting the label. The map, the art, food and shop directories, the programme and the visitor services run in English and Arabic, and every entity, status and schedule lives in Payload, so what a visitor sees changes the moment the team publishes it.
The Public Art Abu Dhabi Biennial is the Department of Culture and Tourism’s public art biennial: 22 artworks by 24 artists across sites in two cities. Al Ain opens on 23 October 2026 and Abu Dhabi on 15 November 2026, and both run until 15 February 2027.
The challenge
A visitor standing on site needs to find an artwork, somewhere to eat, a toilet or the next event in two taps, on a weak connection and without installing anything. The content would not hold still either: the two cities open on different dates, events get cancelled or moved and venues close at short notice, so all of it had to be editable without a release.
What we built
Landing and map for two destinations
Both cities on one landing page, with dates, sites and an artwork feed and no forced choice between them. Site chips zoom a Leaflet map with custom numbered pins, the Art, Food & Drink, Shops, Facilities and Programme filters switch the pins and the lists together, and the lists stand in for the map when the signal drops.
Artwork and artist directory
Artists are the primary entity in the CMS and their artworks sit inside them, so the two pages link both ways. An artwork page carries its map number, an image or video slider, year, medium, dimensions, the artist’s biography and the works nearby, and it is where the QR code on the label lands.
Food, shops and programme
One directory for food and retail, with opening hours, tags and menus. The programme runs by day with category badges for talks, performances, workshops and culinary experiences, and paid events show a price and hand off to the booking platform.
Stage, play area and VIP tours
The stage agenda shows the whole day, dims what has passed and badges what is on now, with states of its own for cancelled and rescheduled items. Times are always UAE local, whatever the phone’s time zone. The play area and the VIP buggy tours carry hours, ages, meeting points, prices and booking per site.
Information hub
Toilets, prayer rooms, parking, first aid, accessibility and buggy pick-up points in one place. An item with one location opens directions straight away; one with several opens the map with those pins highlighted. Sections with nothing in the CMS drop out of the menu on their own.
Arabic with a real right-to-left layout
The Arabic version is a mirrored layout, not a translated one: the header, back button, chips, lists, cards and sheets all flip, while dates, times, prices and pin numbers stay left to right. Switching language keeps the page, the filters and the scroll position.
Built for a weak signal
Offline toasts, skeletons, a cached map and retry; empty states for a day with no events or a site with no food; a 404 for content removed behind an old link. 42 states and edge cases were designed rather than described, and no link or QR code ends at a dead end.
Integrations
- Payload CMS
- Google Maps and Apple Maps directions
- External event and tour booking
More work
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